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Tag: Market

Hyperloop, a markets’ mythology

administrator | Posted on 8 November 2022 |

This paper studies how a market is being structured around Hyperloop, the hyper-speed train proposed in 2013 by Elon Musk. The researchers show that Hyperloop carries the mythology, in the Barthian sense, of the possibility for humans to master time and space. They link semiology and materiality and show that meaning is constructed through texts and narrative. […]

READ MOREHyperloop, a markets’ mythology

Filed under: Pilotage de la performance

Tags: Hyperloop, Market, Materiality

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